America’s Thanksgiving Parade

Building Blocks

Barton Malow’s “Building Today for a Better Tomorrow” parade float made its debut in the 97th running of America’s Thanksgiving Parade in downtown Detroit on November 23, 2023, traveling down Woodward Ave. and past many buildings that Barton Malow has built or is currently building.

Projects Showcased

The float pays tribute to Barton Malow’s humble beginnings as a general contractor and features a replica of the original 1924 C.O. Barton Company concrete stamp used on many of our first projects in Detroit at the very front. The float also honors the men and women of the skilled trades, Barton Malow’s community-building efforts, and showcases some of the most transformative projects we’ve been a part of throughout our 100-year history.

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Building the Barton Malow Parade Float

Designed and built by The Parade Company with the help of Barton Malow team members, the float will also appear in the 2024 and 2025 parades.

Fast Facts About the Float:

  • It’s more than 100 feet long and nearly 30 feet tall at its highest point.

  • It features enough hand-sculpted and painted bricks to cover a 1,500-square-foot home.

  • It features three moving parts: A spinning cement truck mixer, race flags that signal the end of a race at Daytona, and a LIFTbuild floor lift.